Feel the Moment with Citi
When you’re at a Citi-sponsored event, you’ll want to be in the moment. 🎤✨
To help drive buzz around Citi Entertainment perks for cardmembers, our team spent 2+ years ideating and producing paid social campaigns on the ground at Citi-sponsored events—including Lollapalooza, New York Comedy Festival, and a special Citi Sound Vault during Grammy Week.
In a nutshell, it was awesome. One of the biggest highlights for me was getting the opportunity to interview and direct A-list talent, including Forest Whitaker, Luke Bryan, Yvonne Orji, Dak Prescott, Justin Thomas, and Charli XCX.
Citi Sound Vault
At Citi Sound Vault, big name artists play small venues, just for Citi cardmembers. Here’s some of what we made at a special Citi Sound Vault during Grammy week.
Event Recap
citibank 🎵⚡️What makes a great jam session? We’ll let @blackthought from @theroots tell you in his own words. 🎤🙌 #CitiSoundVault
Citi AAdvantage x Luke Bryan
What makes you country in NYC? Seeing Luke Bryan perform live at Hammerstein Ballroom, for one. When Luke Bryan put on a show exclusively for Citi cardmembers, we amplified the moment online. 🤠🎶
Citi Takes On
Anticipation. Passion. Excitement. Chills.
This content series explores the many positive emotions that come up for fans and talent alike at Citi Entertainment events. Episode one focuses on confidence at Citi ProCamps with Dallas Cowboys Quarterback Dak Prescott.
#SeeHerHearHer with Charli XCX
With women making up only 12.1% of artists, 12.3% of songwriters, and just 2.1% of producers in the music industry, there’s still a long way to go toward gender equality.
To help inspire more women to pursue careers in music entertainment, we spotlighted the women of Gov Ball Music Festival in NYC.
Celebrating Women in Music @ Gov Ball NYC
Finding Your Voice with Charli XCX
New York Comedy Festival with Yvonne Orji
“It just comes from being confident and owning the stage…” 🎤✨ Here’s how Yvonne Orji—known for her roles on HBO’s Insecure and A Black Lady Sketch Show—maintained her presence before, during, and after her performance.