Hydro House
Did you know only 1% of Gen Z actually watches ads? But 77% watch reality TV.
To help Gen Z fall in love with Neutrogena’s Hydro Boost Cleanser, we created a made-for-TikTok reality dating show with a hydrating twist. 💦 We put real TikTok creators together in the same house with reality TV show dating stars, all looking to find love with a cleanser.
Case Study Video - Cannes Lions
TWO SHOW TEASERS. SIX EPISODES. ONE STEAMY REUNION. ALL MADE FOR TIKTOK.
Teaser A
Teaser B
Episode 1
Episode 2
Episode 3
Episode 4
Episode 5
Episode 6
The Reunion
RESULTS: 300M+ earned media views. 2M+ likes. 10M+ organic views on a single piece of content. $1.4M+ in incremental profit. Plus, an overwhelming amount of brand love.