SOS Dr. Rick

When the 2024 Olympics in Paris hit, Progressive came out with a Don’t Be Like Your Parents in Paris campaign—featuring the iconic Dr. Rick. As an extension of that campaign, we developed a creator-led approach, where creators who realized they, too, were becoming their parents sent SOS messages to Dr. Rick on TikTok.

All of the content below was written and produced by our approved (and awesome) creator partners. Once briefed, we gave them space to do what they do best, with light-touch guidance to help keep things on track.