Target Red Cart Candids
Informative ads disguised as awesome content? Challenge accepted.
In this made-for-YouTube content series with accompanying short-form ads, we leaned into the platform’s trending Explainer Video format to spotlight how real Target customers solve everyday problems with the Target app. 📱✅
New Parents | Full Episode
New Parents | :15
The Chavez Family | Full Episode
Half Birthday | Full Episode
The Chavez Family | :15
Half Birthday | :15
Results: Both our longform content and :15 spots performed extremely well as paid ads with an exceptionally high VTR for the longforms.